Nothings Free in ‘23

Just recently, World Bank made a big cut to its 2023 growth outlook, saying the globe is ‘perilously close’ to a recession. Inflation seems to be retreating a bit, but the labor crunch still remains while interest rates could climb back up once the housing market heats up.

I say all of this to tell you that 2023 is a great time to get in on the ground floor with your advertising plans. Many businesses are expected to invest heavily in new marketing strategies, and now is the perfect time to get ahead of the competition. By positioning yourself in the market now, you can be ready when these new technologies become available. Moreover, you will benefit from the current low-cost advertising opportunities available while they last. 2023 is the ideal time to create a strong advertising foundation that will support your long-term growth.

Here are six more reasons to invest in your digital marketing this year:

1. Reach more customers: Digital marketing enables businesses to reach a wider audience, enabling them to target customers across multiple locations, demographics and interests.

2. Increase brand awareness: Digital marketing helps businesses promote their brand, building loyalty and encouraging new customers.

3. Improved customer service: Digital marketing tools provide businesses with the means to track customer behaviour and engagement, helping them to better personalise their service and improve customer experience.

4. Improved insights: Data analysis provides businesses with the insights to gain a better understanding of their target market, further developing their marketing campaigns and improving their ROI.

5. Faster results: Digital marketing allows businesses to reduce the time required for their campaigns to reach their target market and benefit from instant feedback on how their campaigns are doing.

6. Lower cost: Compared to traditional marketing, digital marketing is cost-effective as it requires fewer investments in terms of capital and manpower.

Whether we officially enter a recession, interest rates plunge, inflation goes up, businesses have to capture the consumers spending. In fact, it’s a good time to target higher quality as those with discretionary income are more willing to invest should the economy go south (even more).

Our team at Chicago Style Media can help your business hit its goals, regardless of economy, and help expand your business online.